![]() 4x as many people prefer to watch a video about a product rather than read about it when making a purchasing decision.Research shows that when people look for answers to their questions, they prefer to consult a video. ![]() If you’re looking to level-up your video skills and knowledge, you’ll love this guide. Regardless of your industry, instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course. And you’re not alone.Īccording to a recent TechSmith study, 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013). What do you do when you need to learn something new? What if you need to know how to fix something? Or what if you need to learn how to use a new software or service?
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